Privacy Policy

1. Information We Collect

1.1 Analytics Data

We use Google Analytics 4 to understand how visitors interact with our website. Google Analytics may collect the following information:

• Page views: Which pages you visit and in what order
• Session duration: How long you spend on our site
• Geographic data: Approximate location (country/city level)
• Device information: Browser, operating system, screen resolution
• Traffic sources: How you found our site (search engine, direct, referral)
• User interactions: Tool views, searches, affiliate link clicks

1.2 Cookies

We use cookies to:

• Analyze site traffic and user behavior (Google Analytics)
• Remember your cookie consent preferences
• Improve site performance and user experience

1.3 No Personal Data Collection

We do NOT collect:

• Names, email addresses, or phone numbers
• User accounts or authentication data
• Payment information or financial data
• Social security or government IDs
• Personal communications or messages

2. How We Use Your Information

We use analytics data to:

• Improve content: Understand which AI tools users find most valuable
• Optimize UX: Identify navigation patterns and pain points
• Track performance: Monitor site speed and technical metrics
• Support affiliate partnerships: Track which tools users visit via our links

3. Google Analytics & GDPR

3.1 Google's Data Processing

Google Analytics is a service provided by Google LLC. Google processes data in accordance with their Privacy Policy.

3.2 Anonymization

We have configured Google Analytics with:

• IP anonymization enabled
• Cookie flags set to samesite=none;secure
• No cross-site user tracking
• No advertising personalization

3.3 Your Rights Under GDPR

If you are located in the European Union, you have the right to:

• Opt-out: Decline the cookie banner or use browser settings
• Access: Request a copy of your data (though we collect none)
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your data
• Restrict: Object to processing of your data
• Data Portability: Receive your data in a structured format

To exercise these rights, contact us at the email provided at the bottom of this page.

4. Cloudflare Web Analytics

We also use Cloudflare Web Analytics, which is privacy-first and does not use cookies. Cloudflare collects:

• Page views and visitor counts
• Geographic regions (country level)
• Referring websites

Cloudflare does not track individual users across sessions or collect personally identifiable information. Learn more in the Cloudflare Privacy Policy.

5. Affiliate Links & Disclosure

Some links on our site are affiliate links. This means we may earn a commission if you make a purchase through these links, at no additional cost to you.

We clearly mark affiliate content with:

• Disclosure statements on tool detail pages
• rel="sponsored" attributes on affiliate links
• Visual badges for sponsored placements

Affiliate partnerships do not influence our editorial recommendations. We prioritize user value over commission rates.

6. Third-Party Links

Our website contains links to external AI tool websites. We are not responsible for the privacy practices or content of these third-party sites. We encourage users to read the privacy policies of any external sites they visit.

7. Children's Privacy

Our service is not intended for children under 13. We do not knowingly collect information from children under 13. If you are a parent or guardian and believe your child has provided us with data, please contact us.

8. Data Retention

Google Analytics: Google retains data according to their retention settings (default: 2 months for user-level data, 14 months for event data).

Cloudflare: Retains analytics data for a limited period (typically 30 days).

We do not store any user data on our own servers.

9. Data Security

While we do not store personal data, we implement security measures to protect our website infrastructure:

• HTTPS encryption for all connections
• Cloudflare Web Application Firewall (WAF)
• Bot protection and rate limiting
• Secure Content Delivery Network (CDN)

10. International Data Transfers

Google Analytics and Cloudflare may transfer data outside the European Economic Area. Both companies provide adequate safeguards under GDPR:

• Google: EU Standard Contractual Clauses (SCCs)
• Cloudflare: EU-US Data Privacy Framework and SCCs

11. How to Opt-Out

You can disable analytics in several ways:

• Cookie banner: Click "Decline" when prompted
• Browser settings: Block or delete cookies in your browser preferences
• Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on
• Ad blockers: Enable privacy-focused extensions (uBlock Origin, Privacy Badger)

Note: Opting out of analytics may prevent some site functionality and will not affect your ability to use our website.

12. Changes to This Policy

We may update this privacy policy from time to time. We will notify users of significant changes by:

• Posting the new policy on this page
• Updating the "Last updated" date
• Displaying a notice on our website

We encourage you to review this policy periodically. Continued use of our website after changes constitutes acceptance of the new policy.

13. Contact Us

If you have questions, concerns, or requests regarding this privacy policy or our data practices, please contact us at:

Email: privacy@whichaitools.com

We will respond to your inquiry within 30 days.